Custom Website Strategy - Ymaxi LTD by RUSSIA - Website Development Company. Custom PHP/JavaScript programming. Custom website design. Custom flash design.

Custom Website Strategy


"Build a business, not a website".

Our motto doesn’t just apply to ecommerce sites—any business with an online presence has underlying economic and strategic goals for its website. The secret to online success is first articulating your goals and then ensuring your online presence is specifically targeted to deliver the results you expect.


Start with the 5 Ps: Proper Preparation Prevents Poor Performance

You wouldn’t build a house without an architect and a blueprint, and you shouldn’t build a website without a digital equivalent. If you want your digital ‘house’ to crumble, the surest way to ensure failure online and waste untold time and money is to skip proper planning and jump blindly into implementation.

Since our inception in 2001, Ymaxi LTD has helped hundreds of businesses of all kinds succeed online by following our proven strategy and planning methodology. We swear by our process because it works!



  1. Weak or inconsistent branding
  2. Bad User Experience and usability
  3. Poor navigation
  4. Slow performance
  5. Slow or limited site search
  6. Inability to make changes quickly
  7. Poor Performance with search engines


Achieve real Economic Benefits for Your Business

What will you gain through proper strategy and planning? A successful online presence that delivers real economic value, including:

  1. Attracting New Customers: By planning and implementing a search-engine friendly architecture from the start, your site gains relevant and targeted traffic
  2. Promoting Your Brand and Enhancing Your Brand Image: We ensure you display a consistent corporate identity online with a professional style guide. Moreover, our Online Marketing offerings promote your brand to the right audience, resulting in enhanced Brand Recognition and Brand Promotion
  3. Increasing Customer Loyalty and Engagement: An enhanced, usable, and pleasing site experience generates greater user satisfaction, while the right online features and tools significantly increase your customer engagement
  4. Providing Superior Customer Service and Communications: Help your customers to communicate, engage and ultimately identify themselves with your brand through website tools, user communities, online support, and by providing them with comprehensive and timely company information
  5. Reducing Operating Costs and Increasing Efficiency: Reduce your customer service, communications and engagement costs by leveraging the website for internal and client communications and process automation.
  6. Preparing for Future Needs: With proper planning and a scalable architecture, your website can accommodate additional requirements, features and functionality in the future


Measure your Success

How will you know if your website is successful at meeting your business needs? First, you must establish and understand what the appropriate metrics will be for measuring your site performance. The key success metrics for most sites include:

  1. Traffic: The number of visitors that are coming to your site
  2. Stickiness: The amount of time users spend on the site and the number of pages they view
  3. Conversion: The percent of visitors who become leads, customers, join your newsletter, etc.
  4. Customer Retention: The number of visitors who return to your site and the frequency of their visits

There are also nuances to measuring success, which are based on your specific business needs. If your goal is customer acquisition through new website traffic, then measuring the number of unique users, referral users or “direct load” visitors might be the most significant barometers. If you aim for general brand marketing, then “time spent”, or the number of “page views per unique” or “visits per month per unique” might be the most important metrics. If you rely on online advertising revenue, “page views” and CPM revenue could be the most important measurements. As part of our Strategy engagement, Ymaxi LTD will help you determine which metrics are the most relevant to your business.


Implement our Holistic Methodology

Ymaxi LTD ’ motto is to “Come in prepared and do it once, right”. A thorough understanding of your business goals alone is not enough to ensure a flawless execution that delivers results. While it takes only one mediocre designer or developer to ruin a website, it takes a highly skilled and professionally managed team to produce a successful site, including:

  • A Project Manager
  • An Ecommerce Business Analyst (to conduct the research, plan strategy, find out what your competitors are doing that may be worth mimicking, and find the “opportunities” that those competitors are not taking advantage of)
  • A Search Engine Optimization Specialist (to ensure search-engine friendliness is incorporated into the site architecture)
  • An Information Architect
  • A User-Experience Specialist
  • An Art Director (to create the design style guide and give directions to the designers)
  • A Developer (for site development and technical specifications)
  • A Quality Assurance Specialist

We approach your website requirements by applying a proven, step-by-step methodology we call the Website Requirement Specification (WRS). The WRS represents a summation of industry best practices and our extensive experience in Internet development, dating back to 1998. The WRS is a valuable, comprehensive and flexible planning tool.

The WRS consists of three stages:



  Phase   Steps   Description  

Research & Strategy

  • Customer Interview
  • Understanding Target Audience
  • Competitive Analysis
  • SEO Keywords Research
  • Managing Objectives & Client Expectations
  • The foundation of a successful ecommerce site is a clearly articulated strategy. Knowing what we want the site to accomplish, both for our business and for our users, informs the decisions we make about every aspect of the site.
  • The outcome of this phase is a clear sense of what the ecommerce site is about and what the users want.


  • Prioritization of target audience & creation of personas
  • User / Functional Requirements 
  • Search & ContentRequerement
  • Technical Requirements
  • SEO Requirements
  • Landing-pages User Experience
  • Creative Brief
  • Translating the needs of the users and the objectives of the ecommerce site into specific requirements for the content and functionality of the site.
  • The outcome of this phase is a list of requirements that outline the scope of the final product.

Information Architecture

  • Navigation Tree
  • Labeling & Thematic Architecture
  • Detailed Functional Design
  • User Experience Guidelines
  • EDM Price Proposal
  • The fitting together of all requirements and development of a functional design for the ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design.
  • The outcome enables us to present a clear visual prototype of the ecommerce site as a method to communicate with the client, visual designers content creators and developers.

The complete WRS documentation provides any Design and Development team with the necessary blueprints and guidelines to implement and deliver a website that generates real economic results and continuously exceeds your expectations.

Learn More

Regardless of your business model, Ymaxi LTD can help you discover and define your opportunity for success online. Request a quote below to let us demonstrate how your online presence can become more valuable by applying our WRS methodology of improved site strategy, planning and requirements definition.